Is your business foundation solid enough that you can build a thriving business on it going forward? If you aren’t quite sure – today’s episode is just for you. I’m talking systems, tech and everything you need to put a foundation in place that won’t crumble under the pressure. Sound like something you need? Well then, let’s determine whether your business systems are ready for growth.
Links for This Episode
- Mama Business Strategy Session
- Mama Business WAITLIST
- Mama Business Community
- More Info & Podcast Transcript
Podcast Episode Recommendations
- #63: Eliminate Tech Overwhelm: Streamline Your Business Systems with this Simple Strategy
- #46: Streamline Your Online Business: 3 Templates To Create ASAP for Business Growth
- #26: 7 Online Marketing Tools I Use as a Busy Mom + One I Don’t
- #22: How to Create a Sales Funnel That Actually Works
Are Your Business Systems Ready for Growth? 3 Ways to Know
Well hey there and welcome back to another episode of the Mama Business podcast. I’m your host, Sarah Brumley, and I’m so glad you are taking this time today to join me as we talk about ensuring a strong foundation for your business systems.
And I know it’s not the most glamorous of all of the things you can do in your business, but I DO promise that it’s the most important part because when your systems are functioning properly, you can continue to build your successful business on top of them. But…if they aren’t working well for you – then you’ll spend all of your time stressed and overwhelmed and your clients will very quickly see the dysfunction that comes out of that.
We don’t want that, right?
One of my absolutely favorite parts about offering services to business owners is that I get to talk with other business owners – network with them, interview them, ask questions of them, and more. Which is why when I show up for you here on this podcast, you can guarantee that the questions I’m answering come directly from someone just like you – maybe even YOU. And the strategies I’m offering are exactly what someone I spoke to in the last couple of weeks wanted to hear with regard to building their own business. So, I really hope that you feel seen and heard here on this podcast.
And…if you ever have a question for me that you’d like me to answer, feel free to send it to firstname.lastname@example.org and I’ll be happy to add it to the line up.
So, today I want to talk about how to know if your business foundation is solid enough to handle future growth. And here’s the kicker – it doesn’t matter if you are ten years into business or just starting out. It’s never too late to make sure you have a foundation that will help you succeed going forward, okay?
To accomplish this, I’m going to ask you three questions. So, if you’re ready – let’s jump on in.
Before we do, though, I just want to let you know that if you aren’t quite sure how to navigate the tech and systems within your business then I want to invite you to jump on the waitlist for the Mama Business Blueprint. The six week course will help you lay a solid foundation for your Mama Business without the guesswork that doesn’t have you doing all the things. I’m offering step-by-step, click-by-click tutorials to help you manage the tech you need to set up your systems and content marketing framework so you know exactly what to do and when to do it as you move forward with your business. Of course, there will be more details to come, but if you want to be among the first to know AND grab some great bonuses – jump on my insiders list at sarahbrumley.com/waitlist so you don’t miss a thing.
Step #1: Do you understand your business systems?
The first question to ask yourself when considering whether your business foundation is solid is “do you understand your business systems?”.
And no, you don’t have to be the techy type in order to know this. In fact, we might even rephrase this to, “do you have clarity around what your systems are and why and how they are useful to your business?”.
And if you are already shaking your head with a resounding no, then that’s a pretty good red flag for you that your business foundation is not solid.
Because no matter who runs your systems – whether you hire out or put it all together yourself, you have to know what every system in your business is used for and why.
- Is it used for attracting cold traffic?
- Turning email subscribers into paying clients?
- What stage of your client attraction funnel does it belong in?
Because the truth of the matter is that every piece of tech you employ within your business should have a very clear purpose. So, if you don’t know the answers to these questions, then it’s likely you have systems in place that are either:
- Not necessary at all.
- Not working in the way you need them to in order to promote future growth.
For example, I had a client come to me recently for a website design package. In the middle of the whole process, she mentioned that she has a sales page out there on a different platform that hasn’t been doing anything for her business. Well, upon further review, we realized that the sales page wasn’t set up for actual sales. But, she’d collected 521 email subscribers ready to hear from her – all within a piece of tech that she wasn’t clear on the purpose of.
521 subscribers!!! Can you imagine.
People who wanted to hear from her and were possibly even ready to buy.
And yet, she didn’t even know they were there.
So, if you have any systems or tech pieces within your business that you aren’t super clear on – then it’s time to ensure that you are in order to have a solid business foundation going forward.
…and tell me I’m not the only one still reeling from that many subscribers just out there…
But I digress.
Step #2: Are your business systems connected properly?
Okay, so the second question to ask yourself when considering whether your business foundation is solid is “Are all of your business systems connected properly?”.
So, another way to look at this is, do all of your systems talk to one another and is it a seamless process? Like – you don’t have to do the steps along the way or move things from one platform to another in order to have it all work?
The truth is that you should be able to fully automate anything related to attracting cold traffic all the way to onboarding them as a new client. Sure, you create the content, but all from that point forward, they turn into email subscribers, land on your sales page, purchase your service on a cart page, fill out any contracts or forms you need, and know exactly how to schedule their first meeting with you or access your evergreen program. This should be a very seamless process – for you AND for your potential client.
And if it’s not – you are not ready to grow until it is.
So, are your business systems connected properly?
Step #3: Can you use your systems without frustration?
The third question to ask yourself when considering whether your business foundation is solid is, “Are the systems that you DO use and NEED to use within your business – are they easy to use?”
I’m not saying that the platform or piece of tech won’t have it’s learning curve, but:
- Do you understand how to troubleshoot when something isn’t working?
- Can you see all the moving parts within the system?
- Are you able to make adjustments and changes as your offers change?
If not, then it’s likely you are feeling super frustrated. And, with good reason. Your business foundation is not solid yet.
I see this across all tech platforms – from websites to email marketing software to cart pages…and beyond, but let’s use an email marketing platform as an example.
From the client’s perspective, you have a landing page that allows them to enter their email address and get an email from you. Then, they land on your email list, get a few more emails and may purchase from you through one of those emails, right?
On your end, though – you have to have a landing page set up. The form has to connect to a tag or identifier that allows them to land on the correct mailing list. Then, you need to have an automation set up that allows them to get their free resource they signed up for. And, then you have to know exactly who to send future emails to on this subject, right?
That’s a simplistic approach, but if you don’t know what those working parts are and how they actually play out on the back end of your email marketing system – then it’s very likely you are going to feel frustrated when things aren’t working out the way you want them to. Or, when you go to write an email and realize that you only sent it to a small fraction of your list rather than the entire list.
These are things that you have to know in order to have that solid business foundation that you can use moving forward to grow and expand your business.
Get Your Business Systems Ready for Growth
And very quickly – I do want to say that it’s great if you can have someone on your team to run and manage these different pieces, but if YOU as the business owner don’t know what your systems are and how they work, you place yourself at a disadvantage in the future as you try to grow and scale your business.
So, get the education you need. Gain that clarity, and make sure that you have everything set up in a way that works for you. Because tech is meant to be an aide – not something that complicates things.
Once again, if you are struggling with this, I want to invite you to jump on the waitlist for the Mama Business Blueprint. Because, here’s the deal. I’m walking you through the exact steps to take to ensure a business foundation that takes people from “I don’t know who you are” to “how soon can you take my money”. You’ll have step by step, click by click tutorials to set up, connect, and even use the systems you need to attract cold leads and turn them into paying clients. Sound like something you want? Then head to sarahbrumley.com/waitlist to be among the first to be notified when registration opens AND receive an amazing bonus.
In the meantime, let’s do a quick recap. The three questions to ask yourself when you aren’t sure whether you have a solid business foundation that’s ready for growth are:
- Do you understand your business systems?
- Are your business systems connected properly?
- Can you use your systems without frustration?
And that brings us to the action part of this episode. And we all know that action is where the dreams turn into the reality. And today’s action step is this:
ACTION: I want you to ask yourself these questions. Because we know that you can’t grow a successful business if you haven’t put a strong, solid foundation in place to start with. You wouldn’t buy a house with a crumbling foundation, right? Don’t build a business on one.
Gain clarity around what’s working and what’s not and, if you’re interested jump on the insiders list for the Mama Business Blueprint. Because, mama, you know your offer. You know that you add value. Don’t let your systems hold you back.
No matter what you decide, just know that I’m cheering you on throughout the process. And I’ll chat with you again soon. Have an amazing day.