When you’re just starting out in business, it can be easy to want to get that immediate gratification in the form of that first sale, client, viral piece of content, etc. After all, you started your business to make money, so who would fault you? But today I want to have a discussion about why you should prioritize long-term business growth strategy over those short-term gains in business. And how doing so might be the reason your business outlasts the competition. Sound like something you want? Well then, let’s get started.
Links for This Episode
- Mama Business Blueprint
- Mama Business Strategy Session
- Mama Business Community
- More Info & Podcast Transcript
Podcast Episode Recommendations
- #71: 3 Common Excuses That Keep You From Growing Your Online Business
- #64: Are Your Business Systems Ready for Growth? 3 Ways to Know
- #46: Streamline Your Online Business: 3 Templates To Create ASAP for Business Growth
- #8: 5 Reasons Your Competitors Make More Than You
3 Reasons to Choose Long-Term Business Growth Strategy over Instant Wins
Well hey there and welcome to another episode of the Mama Business podcast. I’m your host, Sarah Brumley, and as always, I’m really excited you’re joining me today. So, I’ve been working with online business owners for years now across all industries. I’ve worked with attorneys, health care providers, insurance investigators, real estate agents, educators, financial advisors, coaches, and more. And I give you this list today because no matter where you are in your business or what industry you’re in, there is a common theme that I hear regularly from my clients and that’s the fact that they aren’t too concerned about their long-term strategy and think they will just figure it out along the way, but that getting clients now is the biggest priority.
And I’m not going to lie, getting clients is important – critical even for your business cash-flow – but when the inclination is to lay all the eggs in the basket of getting out there and getting clients now, while neglecting that long-term strategy in the process, then you set your business (and yourself, really!) up for failure in the long-term.
So, today I want to talk about three reasons to choose long-term strategy over instant wins in your business and give you a little insight into how doing so can set you up to outlast your competition. So, without further ado, let’s jump right into it.
Reason #1: You Build a Foundation that Sustains Growth
The first reason to choose long-term strategy over instant wins is because, by doing so, you build a foundation that allows for sustainable growth.
I watched a gal at the gym the other day. She got on the stair stepper and was working out with a friend. And I don’t know if she was new to working out or just hadn’t been there in awhile, but she cranked that stair stepper up and got going right away. No warmup, no nothing. Honestly, I was impressed because I have a serious hate relationship with the stair stepper and avoid it at all cost. But, four minutes later, no joke. She shut off the machine, got off the stair stepper, laid down on the floor behind the machine, and dumped half of the water from her water bottle over the top of her head.
And I’m laughing because she was totally okay, but she had started out like she was a professional athlete that was used to that kind of workout and was going to nail it. Her body wasn’t prepared for that kind of intense workout. Because she hadn’t put the work in ahead of time to be able to do that. She hadn’t created that foundation.
There’s a reason the saying goes, “slow and steady win the race.” It’s true. And not only is it true in exercise, but it’s true in business. And it starts by building that foundation.
- Of systems that work for you.
- Of strategies that don’t have you constantly on the hamster wheel of client attraction.
- Of time that’s used wisely and doesn’t leave you feeling like you’re “in over your head”.
By creating a plan ahead of time that focuses on that long-term strategy, not only do you eliminate the risk of things not working properly, but you significantly decrease the risk of burnout and ultimately, failure, in your online business.
Reason #2: You Create the BEST Offer, Not Just Any Offer
The second reason to choose a long-term strategy over instant wins is because you’ll create the BEST offer for your potential clients, not just any offer. And honestly, this is the number one way that you’ll set yourself up to outlast the competition.
The reason for this is that when you are just after bringing in income, then it’s unlikely that you are taking into consideration what will really help get your potential client the result they need. You’ll end up cobbling together a list of services or possibly products that can help, but none of them will be the best thing.
They’ll all be mediocre.
On the flip side, when you take the time to put that long-term strategy in place, you’ll have the ability to present your ideal clients with an offer they can’t resist. An offer that actually gets them the results they want and need AND keeps them coming back for more.
Your competition that’s only focused on those instant wins won’t be able to compete with that – in fact, it’s likely they won’t be your competition much longer.
Reason #3: You Use Your Resources More Efficiently
The third reason to choose a long-term strategy over instant wins is because you’ll use your resources more efficiently when you do so. Your money, your time, whatever it might be.
Think about it this way: when you have that long-term strategy in place, then implementing the systems you need is a no-brainer. You can set them up, automate them, and then move on to sharing your amazing offer with your potential clients.
But, when you are only after those instant wins, then you might be adding systems only when you realize you need them. Like, maybe tomorrow you realize you need a system in place so a client can sign a contract. Or the next day you need a system in place to make sure that you can pay that virtual assistant. Or…whatever it might be. So, you’ll throw together random systems that might get the job done today, but without that long-term strategy in place, those tools won’t be set up properly, they’ll be unlikely to scale with your business, and you’ll probably have wasted a bunch of time and money to implement them OR change to a new program in the future.
So the money that you brought in for that paid client isn’t in your pocket anymore, and you’re left with a monthly payment on a tool that you aren’t sure is necessary anymore.
That’s not an efficient use of resources, right? I don’t think so either.
In addition, if we’re just thinking of our time as a resource, that’s a huge commitment of time for something that will still require your attention each and every time you use it.
When you place your focus on having a long-term strategy in place – from the start – then you’ll know exactly what systems you need to have in place so that you can create a seamless client experience, without wasting time or money in the process.
Long-Term Business Growth Strategy over Instant Wins
And that brings us to the action part of this episode. And we all know that action is where the dreams turn into the reality. And today’s action step is this:
ACTION: If you’ve listened to this episode now and realize that you have been focusing on instant wins in your business, it’s time to stop. Because, like that gal on the stair stepper who hadn’t put in the foundation of exercise and muscle strength, that drive for instant wins will only leave you lying on the floor, burned out and out of breath. It’s time to prioritize getting that long-term strategy in place so that you can have a business foundation that allows for sustainable growth, gets your clients the best results possible, and uses your valuable resources efficiently.
And if this is something you’re struggling with, I want to invite you to join the Mama Business Blueprint. It’s my program that teaches you exactly what to do and when to do it when it comes to building a solid foundation for your online business. From creating content that serves your ideal clients to setting up and automating your systems, I’ll walk you step by step through exactly what to do – no overwhelm or guesswork necessary. Sound like something you need? Head over to sarahbrumley.com/blueprint to get started.
Whatever you decide, mama, just know that I’m cheering you on. You’ve got this. Have an amazing day and I’ll chat with you next time.