Your email list is filled with your biggest fans – you know, the people who couldn’t wait to hear more from you so they signed up for your list. But, are they actually hearing from you on a regular basis? If not, it’s time to make it a priority and on today’s episode I’m making it easy for you to do just that by giving you 4 emails to send to your list this month to increase engagement and revenue. Sound like something you need? Then let’s get started.
Links Mentioned in this Episode:
- FREE Goal Planning Resource: brumleymarketing.com/goals
- Website Audit: brumleymarketing.com/services
- Instagram: @sarahlbrumley
- Find more information and full transcript at brumleymarketing.com/podcast
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4 Emails to Send to Your List This Month
Well hey there and welcome to this episode of the Mama Business podcast. I’m your host Sarah Brumley of Brumley Marketing and, as always, I’m excited about today’s topic because – here’s the deal. It’s my goal, my passion to help you grow a business that doesn’t take over your life. A business that it successful, that brings you the clients and revenue you want and need, and a business that allows you to still be present for your family and your life as a whole.
And one of the best ways to do this is to utilize your email list. Because, those people on your list took the time to subscribe to YOUR list. They might have exchanged their email address for a freebie or something along those lines, or they may have signed up just to hear more from you. These are the folks that have said, “I’m interested in the topic or topics that you share about and I want to know more.” They are your warm leads – the people most likely to purchase your products, join your group, and say yes to your services.
So, if your list is just sitting there collecting dust, it’s doing you and your business absolutely no good. But today we are changing that. Because, I’m making it really easy. I’m giving you four emails to send to your email list this coming month. My guess is that you can crank these out in an hour, schedule them and be ready to roll.
Sound like a plan?
But before we get started, I just want to remind you that your people want to hear from YOU. They want to buy from YOU. Not a robot. Not some carefully polished person. They want to know you and your brand and that comes with being human. And here’s the deal – humans aren’t perfect. So, don’t wait for perfection. Take action. Because it’s only when we take action that we see those big results.
Okay? Without further ado, let’s jump into the four emails to send to your list this month.
Email #1: A Dose of Inspiration
We all love brands that inspire us to do more, to be more. And that’s why this type of email is perfect to send to your email list – even if you haven’t been around for awhile.
Inspiration can come in a lot of ways. This could be as simple as you saying, “I know that this season of life can be hard for those in this industry, but I wanted to take a moment to encourage you with this great story from a client I have.”
You could also share a quote that inspired you personally.
You could tell a story of a hard time you or someone you know went through and how they managed to beat the odds and do something that your client or customer wants to accomplish.
You could share a story of results your client received through working with you. (Testimonials, anyone?)
The options are endless.
To come up with your own ideas for this, I recommend answering the following questions:
What season is my potential client in right now? What might be hard for them in this season?
What’s something that my potential client wants to achieve but hasn’t been able to yet?
How can I encourage them during this season or stage of their life? What story can I share that might help them see that they aren’t alone or that they can do this?
A lot of times our followers or subscribers are in a season of life that we’ve already been through. If that’s the case, it could be as simple as thinking back to what you were feeling and what would have or did encourage you or inspire you during that time.
Email #2: Behind the Scenes Lesson Learned
Everyone has moments of failure. Times when a lesson was learned but it was embarrassing or threw us off our game or caused us to lose revenue or…you get what I’m going for, right.
And, I hate to say it but there’s nothing we like better than knowing that the people we look up to are flawed like we are. It helps us look at our own situations and realize that we aren’t the only one. That one small (or even large) failure doesn’t have to define our entire future and can provide a lesson we can use going into the future.
This is your chance to use that failure or embarrassment to make a connection! Start by telling the story and then share how that incident became a lesson learned. Did you make changes because of it? Was it something that pushed you in the right direction with your business? Whatever it is, share it and then tell your reader that if they are dealing with the same thing, you offer support around it.
For example, I might use something along the lines of the time when I gave myself an incredibly short time frame to finish a client project, only to have to extend it a week due to a childcare situation. For someone who always meets her deadlines, talk about embarrassing. But, you know what, lesson learned – because now I always give a longer time frame for client projects just in case. Most of the time, I complete them early, but that time buffer allows me to give myself grace if something comes up in my life. Of course, I’d write it differently, but at the end, I might say something along the lines of, “If you are struggling to figure out how to manage all the things in your mama business, without feeling overwhelmed or suffocated, let’s chat! Schedule a FREE consultation this week.”
Pretty simple, right?
Email #3: Freebie Offer
The third type of email you should send is a freebie offer. This is one of my favorite types of emails to send to my list. Why? Well, when a potential client or customer gets a small win with you, it makes them want to work with you more. They start to think “if that’s what she offers for free, imagine what it’ll be like to work with her”. And it doesn’t have to be anything big, but it should be free.
I’ll talk about this more in a future episode, but if you don’t have a freebie just yet, some great ideas for this include:
- A checklist
- List of strategies
…and many others.
I have a few, but my most popular one is my Goals PDF Download (which, if you want, you can find at brumleymarketing.com/goals) which is a few pages that helps my client figure out what her goals are for the upcoming season or year. This matters because, if you don’t have goals in business, then you aren’t going to have clear messaging across your marketing platforms, on your website, or anywhere else. In fact, it’s likely you won’t be successful. And my clients want that success that starts with knowing their goals!
Of course, your freebie doesn’t have to be that complicated. Just find something that gets your potential client a result.
So, once you have that freebie in place, send a brief email to your list telling them about the freebie and how it can help them get the result they want, letting them know that it is indeed FREE, and then giving them a link to go grab it for themselves. You can even use a title like, “Something special for you…” or “Just a little something you might enjoy…” or “Do you need this?”. Don’t overthink it – remember, action is better than inaction!
Also, you can always add in a P.S. with something along the lines of “Have a friend that could use this information? Forward this email to him or her.” Who knows, you might end up with a few more raving fans that way!
Email #4: New Content Teaser
The final email to send is an email sharing a new piece of content you’ve created. This content could be a blog post, podcast episode, YouTube video or even a social media post or reel. The purpose of this is to increase the amount of times your potential client engages with your content. Because, remember that it takes between 8 and 12 times on average before they are willing to open their wallet and give you money for your products or services.
So, keep the email short and sweet. You can share a brief introduction to the piece of content or mention that you posted something amazing on Instagram and you wanted to make sure they didn’t miss it.
Once again, and I’m starting to sound like a broken record: DON’T OVERTHINK THIS. Your email list WANTS to hear from you. And you have something they need. So, don’t leave them hanging!
Take Action: Emails to Send to Your List
And that brings us to the action part of this episode. I’m a huge proponent of taking action, because action is where the dreams turn into the reality. And that’s why every Mama Business episode comes with action steps you can take immediately to up level your mama life and business. Ideally you’ll take action on all of the things we’ve discussed today, but if you only have time for one, it’s this:
ACTION: It’s simple. Send an email to your biggest fans. You can choose from these or come up with your own topic, but the longer you wait, the less likely they will remember you. And they want to hear from you – so get it done ASAP. Like today. Like now. Just do it.
I know from personal experience that I am more likely to accomplish what I set out to do if I’m accountable to someone. So DM me on Instagram and let me know which email you chose to send to your raving fans. Honestly, there’s nothing I love better than the opportunity to celebrate the progress of another mama business.
And…until next time, just know that I’m cheering you on. You’ve got this, mama!
Have an awesome day.