Spending time and effort to get people to your business website only to have them leave as quickly as they got there? If that’s the case, it’s likely you are making this one mistake. Today we’re chatting about what that business website mistake is and how you can avoid it going forward. Sound like something you need? Well then, let’s get started.
Links for This Episode
- Mama Business Strategy Session
- Mama Business WAITLIST
- Mama Business Community
- More Info & Podcast Transcript
Podcast Episode Recommendations
- #63: Eliminate Tech Overwhelm: Streamline Your Business Systems with this Simple Strategy
- #46: Streamline Your Online Business: 3 Templates To Create ASAP for Business Growth
- #21: CTA for Business Growth? 3 Ways to Use Calls to Action
- #12: Does Your Small Business Need a Website?
Are You Making This Business Website Mistake?
Well hey there and welcome back to another episode of Mama Business. I just want you to know how truly happy I am to know that you’ve chosen to have me in your ears as you work on managing your family AND growing your business dream at the same time. I know that neither one of those things is easy, and I just want to applaud you for sticking with it.
And I am doing everything I can on my end to make it as easy as possible for you. I’d like to ask one favor: if you haven’t had a chance to rate and review this podcast, would you take a moment to do so? It’s one of the best ways for me to hear what you think AND it helps other mamas find it as well. So, you can click pause and do that right now!
Today we’re talking about websites and specifically one mistake that business owners make that can really hurt their business growth. And this applies to you whether you’ve had a website for years or are still in the getting started stage of your business. Because a website is absolutely necessary. And if you want more on why – you can check out episode 12 all about that topic.
So, what’s the biggest mistake that business owners make? They design a website without a clear strategy in mind. When you have a lack of clarity, then your ideal client could show up to your website – to your home base, right – ready to engage your services only to find themselves confused by disorganization, or feeling overwhelmed. When that happens, you lose the sale because they don’t stick around.
And this is something I’ve seen play out across nearly all industries, however – it’s a problem that’s easy to solve – if you take the time to do so. With that in mind, I want to offer you three questions to ask yourself about your own website OR to have to consider as you get ready to get one up and going.
Before we do, though, I just want to let you know that if you aren’t quite sure how to navigate the tech and systems within your business then I want to invite you to jump on the waitlist for the Mama Business Blueprint. The six week course will help you lay a solid foundation for your Mama Business without the guesswork. I’m offering step-by-step, click-by-click tutorials to help you manage the tech you need to set up your systems and content marketing framework so you know exactly what to do and when to do it as you move forward with your business. If that sounds like something you want – jump on my insiders list at sarahbrumley.com/waitlist so you don’t miss a thing.
Business Website Mistake #1: Unclear Navigation
Okay the first question to ask yourself about your business website is whether it’s easy to navigate. When a first time prospective client shows up to your “home base” are they able to get where they need to go?
I like to think about this like inviting someone into my home. When they show up, I want to be able to very clearly point them in the direction of the bathroom, or the place where we store our glasses, or the dining room table where we love to sit and work on puzzles together. Imagine how frustrating it would be for my guest to show up and have to go dig around in my storage room in order to find a glass for water. Can you even imagine?
And yet this is the approach we often take with our websites. We don’t offer clear direction or a way to let our visitor find what they are looking for. And in the process, we leave them feeling confused, unwelcome, and they leave without any plan to return.
My suggestion for you is to find someone that you know that’s not super tech savvy. Like, maybe it’s an older relative or a friend or whoever you know. Ask them to go through your website click by click and let you know where they are confused. Don’t tell them what to do, just listen and see what’s not working for them.
Then make those changes.
Your future potential clients will thank you for it and (probably) your wallet will as well.
So, as you look at your website, I want you to ask yourself, “Is it easy to navigate?”
Business Website Mistake #2: Unclear Offer
The second thing to ask yourself about your business website is whether your offer is clear. When a prospective client shows up on your website is she able to discern who you are and what you stand for? Is she able to understand why YOU are the one that she should work with, what she gets when she makes a purchase with you, and why she needs to take action immediately?
If those things aren’t clear on your website, she’s unlikely to stick around – much less choose to work with you. So, make sure it’s REALLY clear – in a way that she will understand.
This is another thing that you can run through a friend test. Have someone who doesn’t know or maybe understand what you do go through your website and tell you what they think you offer and what result that offer provides. It might not be something that they need, but if they can explain it to you, then your potential clients will be more likely to resonate with it as well.
So, first, is your website easy to navigate. And, second, is your offer clear. Like very clear.
Business Website Mistake #3: Unclear Call to Action
The third question to ask yourself is are your calls to action very clear. This is a mistake I see most business owners make. They put together an amazing website full of amazing content that helps their potential clients get results, but then they don’t tell them what to do next. OR it’s not clear.
If your website calls to action are unclear, that’s where you’re losing income. Plain and simple.
So, take a look at each individual page on your site and ask yourself – is it clear what my potential client should do next? And, if it’s not – then it’s time to make it clear.
And if you want more information about how to create clear calls to action for your business website, then make sure to check out episode 21 all about that topic.
Take Action by Gaining Clarity for Your Website
Okay, so when it comes to having a business website that not only attracts your ideal clients but encourages them to buy from you, you have to ask yourself the following questions:
- Is your website easy to navigate?
- Is your offer clear?
- Does your website visitor know exactly what to do next?
And that brings us to the action part of this episode. And we all know that action is where the dreams turn into the reality. And today’s action step is this:
ACTION: If you have a current website, take a small chunk of time this week to ask yourself these three questions. Get a non-techy person to help you if you want, and have them give you feedback. But make sure that you aren’t leaving money on the table because your website isn’t clear. And, if you don’t have a website just yet, are creating one yourself, or are working with a website designer, then consider how you will make sure that your ideal clients show up to your home base and find the clarity they need.
And, make sure to jump on the waiting list for the Mama Business Blueprint. You’ll receive step by step training to help you create a the foundation of systems and tech in your business that will eliminate the overwhelm and increase your revenue potential. Sound like something you need? Jump on the wait list at sarahbrumley.com/waitlist and you’ll have the opportunity to snag some sweet bonuses when registration opens at the end of this month. So, don’t wait – get on the list at sarahbrumley.com/waitlist.
No matter what you decide, mama, just know that I’m cheering you on. You’ve got this. Have an amazing day and I’ll chat with you again soon.