How to Clarify Your Purpose + Vision for 2023

With just a few days left until the new year, we’re taking a deep dive into your goals for 2023, with this five-day goal creation series. Yesterday we got started by taking a look back at the lessons we learned in 2022 and today we’re looking at how to clarify our purpose and big vision so that we can create big waves in 2023.

So, if you’re ready to accomplish bigger things in the upcoming year – then make sure to click subscribe so you don’t miss a single episode in this series. And then, let’s get started.

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I just wanted to jump in here to let you know that I’m opening a few additional Mama Business Strategy Sessions over the next couple of weeks AND I’m even giving you a New Year’s Bonus. Here’s the deal: in order to have a successful business, you have to have paying clients and customers. That means, knowing who your ideal client is and how to reach them, understanding why your client should choose you over the competition, and designing marketing systems that work to generate leads – over and over again – without sacrificing your family.

That’s exactly what our one-hour Mama Business Strategy is designed to help you do. After the session, you’ll be able to:

  • Make your first sale (or 10th) without feeling salesy, sleazy, or annoying everyone you know on social media.
  • Overcome decision paralysis when it comes to the practical and technical side of running your business.
  • And sleep well at night knowing you don’t have to do “all the things” in order to be successful.

Plus, you’ll know the next right action step to take to jumpstart the next phase of your business life and help you achieve those long-term goals. AND – BONUS I’m offering a New Year’s Bonus to all Mama Business Podcast listeners. When you schedule your strategy session with me and use code NEWYEAR (all one word), you’ll receive $25 off the total price. But, this coupon code is only good until Friday January 6, 2023 – so don’t wait!

Schedule your session today at Once again, that’s and use code NEWYEAR. Now, let’s get back to the episode!

How to Clarify Your Purpose + Vision for 2023

Well, hey there and welcome to this second episode of the 2023 Goals Creation series. I’m your host, Sarah Brumley, and I have to say that there has been such a great response from yesterday’s episode. So, if you missed it – you’ll definitely want to check that one out first before you get started with this one.

And…make sure you click subscribe so that you don’t miss the rest of this series because we have three more episodes this week designed to help you clarify your goals and make a bigger impact in this upcoming year.

The line up is as follows:

Monday: How To Use Hard Times to Create a Bigger Impact

Tuesday: How to Clarify Your Purpose + Vision for 2023

Wednesday: How to Create a Theme for 2023 That Keeps You Motivated All Year Long

Thursday: How to Choose Goals that ACTUALLY Matter for 2023

Friday: How to Create a Foolproof Action Plan + Achieve Your 2023 Goals

Today we are going to focus on the overarching vision you have for 2023. This can include your purpose, the outcomes you want to see, the way you want to feel throughout the process, etc. But I do think that this is one of the concepts that goes widely overlooked when people start their goal creation process. Why? Because it’s easy to jump into the actual goals and the action part of this process, without actually thinking about what the end game looks like.

So, today we are focused on the end game or – the overall picture. And you’re probably going to want a notebook and a pen to get this done, so feel free to pause and grab that now OR you can head to and grab the resource I designed specifically for this process.

Point #1: Brain Dump

First thing – I want you to do a complete brain dump about 2023. Likely, you already have things you want to accomplish, strategies you want to implement, and a generalized feeling of how you want to feel this time next year. So, now is the chance to get it all out of your head and down on paper.

And can I just say: please don’t censor yourself. This list is for you. You don’t have to share it with anyone else if you don’t want to, so make sure you dream really big. Don’t worry about whether it’s possible or the how or when of it all – just write it down. We’ll deal with the details later, I promise. But the last thing you want to do right now is hold yourself back from the possibility of something greater than you think is possible.

So do that brain dump now. This can be words, feelings, short phrases, full paragraphs – whatever you feel most applicable. Write down those accomplishments you want to have, strategies you want to learn, things you want to implement, feelings you want to have or not have, and anything else that comes to mind.

Feel free to pause this right now so you can get that done.

Point #2: Categories

Once you’ve completed your brain dump, just go ahead and set that piece of paper aside for a minute. We’ll come back to it. Now, I want you to consider the following categories of your life and ask yourself these three questions about each of those categories.

So, the categories are:

  • Family
  • Marriage or Significant Relationship
  • Health
  • Finances
  • Business
  • Friends
  • Spiritual
  • Personal

The three questions I want you to ask yourself for each of these categories are these:

  1. What do I want to see in this category at the end of 2023?
  2. What do I NOT want to see in this category at the end of 2023?
  3. Why does this matter to me?

If you are using my FREE resource, you’ll see that I’ve broken this down for you so you can clearly answer each question.

So, let’s say that I take my family category and apply this to it. At the end of 2023, I WANT to see my family spending more time together playing board games or having movie nights. I’d like us to prioritize together creating memories that we can talk about for years to come, whether that’s at home, out camping or even on vacation. What I DON’T WANT to see is a focus on material things just for the purpose of having something new or a feeling that hanging out together is a chore rather than a privilege. Why does this matter? Well, my oldest is going to be an adult in just a couple short years and I want to make sure she values time as a family. That she knows where she can be herself, have fun, and be loved unconditionally when things don’t go right.

That’s kinda basic, but you get the picture. Obviously, I could go into a lot more detail with personal things – those things really related to my family situation, but I don’t need to get into all of that here.

Once again, I want you to be thinking about this from the big picture. It’s not about the how and the when and all of that tactical stuff here. It’s about dreaming big. Because the bigger you dream, the bigger your goals can be and the bigger impact you can have in this upcoming year. Trust me. Dream big now, it’ll pay off in the future.

Point #3: Fill the Gaps

Okay – now that you have those categories filled, I want you to pull out your brain dump sheet again and take a look at it in comparison to what you just did. Because, when we start to categorize things, more often than not, we leave things out. I’m sure there’s some psychology behind this, but I do know that the moment we start putting things in a box is the moment that minimize our dreams. So. We aren’t going to allow ourselves to do that this year. Thus, the brain dump.

What did you write down in your brain dump that didn’t make it onto that categories list? Add it into the category that it belongs in.

Is it something that doesn’t necessarily fit into just one category? Then, write it in all of the categories it applies in.

OR – create a new category if you need one.

Because that big brain dump of a vision you had deserves to be addressed as we move toward the actual tactical strategies to make it all happen. So, don’t leave anything behind.

AND definitely don’t leave anything behind just because you aren’t sure HOW you will accomplish it. Because we aren’t there yet. Today…today is for dreaming.

Take Action: Clarify Your Purpose + Vision

And that brings us to the action part of this episode and you know if you’ve been with me for awhile that I love taking action, because action is where the dreams turn into the reality.

ACTION: Today’s action step is to complete this process. I can’t give you an easier step because, I KNOW that you want to accomplish great things in 2023. And this is the first step to helping you do so. Take the time to walk through these steps and really dream about what you want out of the upcoming year. Just dream, mama. We’ll worry about the details later, okay?

I know from personal experience that I am more likely to accomplish what I set out to do if I am accountable to someone. So make sure to grab that Mama Business Strategy Session by going to and using code NEWYEAR to get that $25 off. I can’t wait to celebrate progress, strategize your plan, and cheer you on moving forward. And you know me, mama, I am definitely cheering you on.

Have an amazing day and I’ll chat with you tomorrow.

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