Keyword Research Too Complicated? Use This Simple Strategy for Business Growth

There’s a common theme among mama business owners that having an SEO strategy is impossible because keyword research is too complicated. And what is a keyword anyways? So, today I want to take the guesswork out of how to get started with your own keyword research, with three tips for success. Ready to jump in? Me too. Let’s get started.

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Keyword Research Too Complicated? Use this Simple Strategy for Business Growth

Well hey there and welcome back to another episode of the Mama Business Podcast. Today we are talking about one of the main pieces of search engine optimization, or SEO, and that’s keyword research.

And before we really dig into it, I want to take a moment to say, “Don’t overthink this.”



Because while there are very specific SEO strategies you can use within your business, the root of keyword research is actually pretty simple: it’s knowing what your potential client or customer is searching for, asking for, or needing from you.

It’s you knowing that so you can serve them.


Repeat after me: Keyword research is knowing what my potential client or customer needs so I can serve them.

It really is that simple. So, don’t get bogged down in this. Promise? Okay.

So, there are really four questions I get frequently around this topic, so I’m going to answer them right now.

In this episode, we’ll cover:

  • What is a keyword?
  • Why do keywords matter?
  • How do I know which keyword to use?
  • Where do I use my keywords?

…and more. Listen in now!

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