What if you could double your traffic, client leads, and sales over the next few months by using content you’ve already created? I’m guessing you’d say yes and that’s exactly why we’re chatting about this on today’s episode. If you’re ready to play a bigger game and attract more clients and customers, you won’t want to miss these four ways to repurpose content for your business blog.
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Related Podcast Episodes:
- #76: 3 Reasons to Choose Long-Term Strategy over Instant Wins in Business
- #59: How to Create a Workflow for Content Creation, 3 Steps for Success
- #58: 3 Hacks to a “Sticky” Content Strategy that Converts
- #15: Does Your Business Need a Blog? 3 Reasons You Should Start ASAP!
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4 Ways to Repurpose Content for Your Business Blog as a Busy Mom
Well hey there! I’m Sarah Brumley and can I just say that I’m so proud of you for clicking play on this episode. Because by tuning in to this episode I know that you are excited about taking your business to the next level and I wholeheartedly believe that starts when we prioritize creating evergreen content that brings clients and customers to our websites for years to come.
Now, I have to say that we are talking today about repurposing content you already create for your blog. And, if you aren’t sure you need or want a blog, I want you to go back to the episode we had a few weeks ago titled ‘”Why Your Business Needs a Blog”. You’ll want to start there and then come back to this one. You can find the link in the show notes.
But, if you know that you need a blog and SPOILER ALERT – you do, then stick with me as we talk about some simple, yet effective ways you can repurpose content for your blog – so that you don’t have to recreate the wheel, add extra time to your work week, or struggle to decide what to write about next.
And don’t worry, I’m going to keep this one short and sweet. So, without further ado, let’s get started.
Strategy #1: Repurpose Your Podcast Content
The first strategy I’d like to recommend is for those of you that have a podcast and that is to repurpose that podcast content on your blog. And honestly, it’s so simple.
If you’ve recorded the podcast and created show notes (you know that brief introduction along with some links to other resources, etc.) then you can just use that. Most of the time that will help you achieve that 300-500 word minimum that’s recommended for blog posts.
Take it a step further and have that podcast transcribed and you can use it exactly the same way you would a written blog post. Embed the podcast player at the top of the post and voila – you have a blog post that is now available on your website with the option for your reader to turn into a podcast subscriber.
Why does this work?
Well, it increases the amount of times that someone is likely to come across your blog in search. So, they might happen along it from a Google search that lands them on your website or from the podcast app itself. Either way, it’s a win-win for you.
And…if you want a great example of this, you can head to my own blog page with my podcast episodes at sarahbrumley.com/podcast.
Point #2: Embed Videos from Other Platforms
The second strategy is to embed videos from other platforms you are already creating content for. These videos could come in the form of longer videos posted to YouTube or could include things like reels from Tiktok, Facebook, or Instagram, among others.
In the same way as I mentioned for the podcast episodes, you’ll want to have a transcription or a written description of your video around 300-500 words in length. Don’t feel like you have to type it all out yourself, either, because there are plenty of services that do this for you, just know that you might want to clean it up a little before clicking publish.
Point 3: Answer Frequently Asked Questions
Another strategy you might want to use can come in the form of repurposing actual FAQs you have on your website already, or you might just use the answers to FAQs that have been asked on social media, in your DMs or via text.
You can also take those questions and write out the answer to them so that your prospective client or customer gets the information they need. Once you’ve posted it to your blog, simply share that content with the person via social media or another method, but the content will continue to be available for search purposes on your website going forward.
That sounds like another win-win situation for everyone, right?
Point 4: Share Photos with Captions
The final strategy I want to share with you is to use photos you’ve taken related to your products, services, or client needs, and repurpose them in a blog post with descriptive captions.
This could be a behind the scenes photo dump you do once per month that allows you to show the creation of a product or service you’re working on.
These could be team photos that show who you work with and all of their smiling faces.
You could also include screenshots of testimonials with explanations about who the client is and why they got the results they did.
The options are endless, but just remember that blog posts that get the best search traffic have around 300-500 words at minimum and include search terms that your ideal client would be looking for. So, a photo dump about dogs isn’t going to help your business if you only sell products for cats. Get the picture?
Hehehehe…I couldn’t resist.
Repurpose Content For Your Business Blog
So, those are the four ways I want to encourage you to repurpose content for your blog.
- Podcast content
- Video content
Because, there’s no reason to recreate the wheel or get stuck with the feeling that you don’t have anything to offer. A blog shouldn’t feel stressful, okay?
And that brings us to the action part of this episode. I’m a huge proponent of taking action, because action is where the dreams turn into the reality. And that’s why every Mama Business episode comes with action steps you can take immediately to up level your mama life and business. Ideally you’ll take action on all of the things we’ve discussed today, but if you only have time for one, it’s this:
ACTION: Consider the content, written or otherwise, that you already produce for your business. How can you repurpose it using one of the methods above or in a different way entirely? Then, do so. Don’t wait to get that next blog post published or scheduled. Because the sooner you start, the sooner you begin to reap the results of more traffic, more clients, and more money in your pocket.
I know from personal experience that I am more likely to accomplish what I set out to do if I am accountable to someone. So DM me on Instagram and let me know which of these content repurposing strategies you are going to use this week so that I can cheer you on throughout the process. Because, mama, I am cheering you on.
…and until next time, mama, know that I’m cheering you on. You’ve got this!
Have an awesome week!